In 2013 Green People launched their new anti-ageing range Age Defy+, to much anticipation from the press and organic skin care advocates alike.

Brief: Create a range including the name, packaging, imagery and all assets to support and promote the new range for its launch and the years ahead.

Solution: Minimalist design and sleek finish with hints of gold and silver are all used to create this contrasting aesthetic - the powerful yet gentle nature of these products. This is achieved by the careful selection of opulent, specifically sourced organic ingredients. The choice of photography allows the ingredient to show their importance in the formulation of the range, whilst not overwhelming the product itself.