Brief: Create a launch email newsletter for the new Age Defy+ DD moisturiser. Convey a premium feel and highlight key selling points.
Solution: With so much information needed to be conveyed for this new product, the customer could easily have been overwhelmed, miss the messaging or loose interest. The key selling points are conveyed concisely around the product hero shot. Product and text standout clearly on a black background and the image of the plant emphasises the products organic credentials.