Email marketing is the direct marketing of a commercial message to a group of people using email. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately or in a relatively short space of time from receiving the email. It can also be used to build loyalty, trust, or brand awareness.
Email marketing can be aimed at either bought in lists (people who have no connection to you or your business) or customer databases that have been built up over time by subscription (recommended).
You may also wish to use email marketing to facilitate, complete, or confirm a transactions that the recipient has previously agreed with you. The primary purpose of these emails is to convey information regarding the action that triggered it. But, due to its high open rates it is a great opportunity to further engage with customers; to cross-sell or up-sell products or services.
One example of this is a Welcome letter. This does not only give valuable information about your company, you can also request key information about your new client, helping you put the person in the correct categories for future marketing efforts and allowing you to segment your lists.
Segmenting is the grouping of customers into categories, to allow you to better target them with tailored content. This will improve your email marketing campaigns. There is no one-size-fits-all customer, and there are usually several ideal customers for any given business.
You may have two very different groups of people who use your services, but have very different problems and needs. For this reason, they should be treated quite differently. If you were going to target these two groups of customers, blanketing them with the same broad message wouldn't be as effective as sending each a targeted email that spoke to their specific requirements.
There are many ways to split your list, from recipient gender to their frequency of purchase.
With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base.
Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns.
We are able to work with you in a number or ways: