Organic Children are a sub-brand of the UK’s most loved organic skin care group, Green People.

Brief: Redesign the visual identity of Organic Children. This would coincide with the launch of a new children’s shampoo - Berry Smoothie.

Solution: The ingredients used in these products are key to this brands USP. The characterisation of the key ingredients create a strong but fun visual, whilst retaining the brands ethos that less is more.

The lifestyle imagery used in marketing reinforces the fun element of the brand, whilst the product imagery is clean allowing the ingredients to sit in harmony with their illustrated characters.