Green People are the UK's most loved natural and organic skin care brand.
Brief: With email's being sent on a daily basis, Green People required a comprehensive email template that can be utilised to sell a wide range of skin care products to a variety of target audiences. The template had to allow for many different types of information including selling products, educational material, special offers and testimonials. This has to be presented in a clear and concise way, without looking overbearing and cheap.
Solution: Vibrant colours against a clean white background creates contrast, which draws the viewer in. Clearly marked call to actions engage and encourage interaction. A rhythm is created by the interchanging of attractive product, natural and lifestyle imagery with blocks of colour. This change in pace of content, encourages the view to scroll through the email. Overall the design is engaging thought provoking and visually attractive.
It is vitally important that small brands invest in an email marketing strategy. It will allow you to grow your sales and brand awareness, whilst keeping your existing customers engaged and up-to-date with new products and services.
Read more about email marketing and how it can help your business.