Jar Creative

Packaging Design

What you can expect from Jar Creative

font-weight: 400In the role of packing designer I will be responsible for creating container design solutions for your products, such as foods, beverages, toiletries, clothing, and medicines. These design solutions will be tailored to your needs and, in most part have a high visual impact.

Before the design process can begin, I will confer with representatives of your company, these may include marketing, management, and other departments to determine packaging requirements and type of product market. Further research will be undertaken to determine target market and where you product will sit against your competitors.

Additional practical consideration will be address, such as storage, shipping and postal concerns. Print and material must be considered at an early stage to determine cost and deliverability.


The design process

I will develop creative ideas and concepts, choosing the appropriate style to meet the agreed objectives. This work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines. These designs are presented to you with ideas behind each concepts being explained in great detail, the benefits outlined and your feedback welcomed. I will then use your feedback to craft the chosen concept into the final design solution.

See a mock-up of your chosen design before production is a great advantage. It allows you to see it sitting in-store, next to your competitors products.


Packaging Design Real Ale

Additional resources:

Over the years I have worked with many of the best professionals in their field forming an excellent working relationships.

The final design may require the following external resources to be utilised.

  • Copy writers - copy needs to be crafted to be concise on brand and have maximum impact
  • Photographers - you will most likely need to provide pack shots to your distributors, stockist and for PR
  • Stock imagery - it is often cost effective to use stock imagery rather than to commission your own
  • Printers - you need a good working relationship with your printer, they are the experts and help you achieve the best results when consulted at an early stage
  • Illustrators - commissioned characters in a unique style can add great visual impact to a design.